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Southeast Asia
market entry
specialists.

Not a consultancy. Not a report. Berzatu puts experienced executives on the ground in Indonesia, Vietnam, Singapore, and across ASEAN — with the networks, regulatory knowledge, and commercial relationships to open markets that stay open.

10+Years on ground
50+Companies to market
$4TSEA GDP 2030
CHINABeijingJAPANTokyoS.KOREASeoulTAIWANTaipeiINDIANew DelhiNEPALKathmanduSRI LANKAColomboMYANMARNaypyidawLAOSVientianeTHAILANDBangkokVIETNAMHanoiCAMBODIAPhnom PenhPHIL.ManilaMALAYSIAKLBRUNEIBSBSING.SingaporeINDONESIAJakartaTIMOR-L.DiliNBerzatuASIA - 18 NATIONS - HOVER FOR DATA
Asia · 18 Nations · Hover for Data
3.8BTotal Population
$32TCombined GDP
20.8M km²Total Land Area
4.1BMobile Users
Why Southeast Asia

Indonesia & ASEAN: the region that will define the next decade of global business.

The executives reading this already know Southeast Asia matters. What separates those who capitalise from those who wait is one variable: a trusted market entry consultant with the right intelligence, the right introductions, and boots on the ground.

ASEAN Trade Intelligence
Exports & Imports by Country
Annual trade value - USD billions - 2024 est.
Source: ASEAN Secretariat, World Bank 2024
01
The Right Moment
A once-in-a-generation entry window

Southeast Asia's digital economy surpassed $300 billion in 2025. The companies that move now will set the terms. Those who wait will pay a premium to catch up with competitors who are already building local networks, regulatory approvals, and channel partnerships.

02
Indonesia First
Indonesia market entry: Southeast Asia's crown jewel

With 280 million people, GDP growth above 5%, and the world's largest nickel reserves, Indonesia is the strategic anchor of any serious ASEAN market entry strategy. No credible Southeast Asia plan omits it. Berzatu has been on the ground in Jakarta for over a decade.

03
local knowledge
Regulatory complexity turned into competitive advantage

Ten countries, dozens of languages, fragmented regulatory regimes, and deeply local business cultures mean that what works in Singapore rarely transfers to Vietnam or Indonesia. Our market entry consultants have navigated this complexity for 50+ companies. We know where the risks are before you encounter them.

04
Proven Network
C-level relationships built over a decade

Berzatu's network spans government bodies, enterprise decision-makers, venture ecosystems, and distribution channels across Indonesia, Vietnam, Thailand, Malaysia, Singapore, and the Philippines. When you need a ministerial introduction in Jakarta or a strategic investor in Singapore, we open those doors.

Not sure which ASEAN market to enter first? Let's find out together.
A 30-minute call with our market entry consultants will clarify exactly where to start.
Who We Work With

Southeast Asia market entry consulting built for your business model.

Every market entry engagement starts with understanding who you are. Tech startups move differently from multinationals. Government agencies need different introductions than SMEs. Choose your segment to see the specific services, challenges, and Berzatu team built for you.

B2B Tech & Startups — Indonesia & ASEAN Market Entry

Ready to find your first enterprise customers
in Southeast Asia? We'll get you there faster.

This page is for technology founders and growth-stage companies who know Southeast Asia is the right move — but need a proven market entry consultant to navigate it without wasting 18 months on the wrong approach. We understand that speed matters, budgets are real, and a bad local partner can set you back years. Berzatu has done this before, in Indonesia and across ASEAN, for companies at exactly your stage.

Market Entry Services for Companies & Startups
01
Market Validation & Feasibility
On-the-ground research into product-market fit, competitor landscape, and customer demand — before you commit capital to Indonesia or any ASEAN market.
02
Local Partner & Distributor Matching
We source, vet, and introduce the right distribution and channel partners — with relationships built over years, not LinkedIn searches.
03
In-Country Representation
Berzatu acts as your on-the-ground commercial presence in Indonesia and Singapore before you hire a local team — attending meetings, managing relationships, closing early deals.
04
Regulatory & Licensing Navigation
From Indonesia's data localisation laws to import permits and sector-specific licensing across ASEAN — we map requirements and find the fastest compliant path.
05
Pilot Programme Support
We structure and manage proof-of-concept programmes with enterprise clients — giving you the reference case you need to scale across the region.
06
Ongoing Market Intelligence
Continuous monitoring of competitive moves, regulatory changes, and market signals across Indonesia and ASEAN — so your leadership team is never caught off guard.
07
Investment Readiness & Corporate Structuring
For startups preparing for their next raise or regional expansion, the right corporate structure in Singapore or Indonesia is not optional — it determines how investors see you. We connect you with specialist advisors for entity setup, cap table structuring, and investor-ready financial compliance across ASEAN.
What We Hear from Tech Founders
We don't know where to start — Indonesia, Vietnam, or Singapore first?
We tried going direct and spent 12 months with nothing to show for it.
We need a market entry consultant on the ground, not a firm that sends reports.
Compliance and data localisation requirements are blocking our sales cycle.
Our board is asking for a credible ASEAN strategy, not just ambition.
Talk to Our Tech & Startup Team
Let's find your fastest path to first revenue in Southeast Asia.

Tell us your product, your timeline, and the ASEAN market you are targeting. We'll tell you exactly what Indonesia or Southeast Asia market entry takes.

Point of Contact
Jonathan Berman
Co-Founder · Tech & Startup Lead
LinkedIn →
Partner Services — Altius Wealth Partners

Once you are established in Southeast Asia, the next question is structure. Through our partnership with Altius Wealth Partners, Berzatu clients have direct access to specialist corporate structuring, investment advisory, and tax compliance for businesses and founders operating across ASEAN.

Corporate entity setup — Singapore, Indonesia, and beyond
Investment portfolio management aligned to your growth stage
Tax structuring and cross-border financial compliance
Visit Altius Wealth Partners →
SME — Southeast Asia & Indonesia Market Entry

SME market entry in Southeast Asia:
faster and with less risk.

This page is for small and mid-sized businesses — product companies, service exporters, specialist manufacturers — who see Indonesia or Southeast Asia as the next growth chapter but need a market entry consultant who works within a real budget. We understand you cannot afford a failed first entry, and that you need a partner who acts as an extension of your own leadership team.

Market Entry Services for SMEs
01
Market Research & Entry Strategy
A clear, realistic assessment of whether and how your product can win in Indonesia or ASEAN — with a prioritised market and a plan that matches your budget.
02
Regulatory & Business Setup Advisory
We navigate the licensing, entity structure, and compliance requirements so you set up correctly from day one in any ASEAN market.
03
Local Agent & Distributor Sourcing
We find and vet the local partners who can actually sell your product — people with real networks in Indonesia, Vietnam, and beyond.
04
Go-to-Market Localisation
Pricing, positioning, channel selection, and messaging adapted for the specific ASEAN market — not a translation of your home-market playbook.
05
Cost-Effective Representation
Berzatu acts as your boots on the ground in Indonesia or Singapore — advancing your commercial agenda before you need a full local team.
What We Hear from Tech Founders
We don't have the budget for a big consulting firm — but we can't afford to get this wrong.
We don't know if our product has a real market in Indonesia or if we're assuming it does.
We tried a local agent who didn't deliver — now we don't know who to trust.
The Indonesia licensing and compliance process is completely opaque to us.
We need a market entry consultant who will do the work, not just tell us what to do.
Talk to Our SME Team
A frank assessment of your ASEAN opportunity. No obligation.

Tell us about your business and the ASEAN market you're considering. We'll give you an honest view of Indonesia or Southeast Asia market entry — and whether Berzatu is the right fit.

Point of Contact
Zvi Mitlanski
Co-Founder · SME & Market Entry Lead
LinkedIn →
Government & Institutions — Southeast Asia Market Access

Connecting your mandate to the right doors in Indonesia and Southeast Asia.

This page is for government trade agencies, export promotion bodies, embassies, and development banks working in or toward Southeast Asia. We understand that credibility, discretion, and ministerial-level introductions matter more than any pitch deck. Berzatu has built the access you need — in Indonesia, Singapore, Vietnam, and beyond.

Services for Government & Institutions
01
Trade Mission Facilitation
End-to-end planning and execution of government and business trade missions to Indonesia and ASEAN — programme design, stakeholder meetings, on-the-ground logistics.
02
Government Stakeholder Mapping & Introductions
We identify and facilitate introductions to the ministries, agencies, and officials relevant to your mandate — with warm relationships, not cold outreach.
03
Investment Climate Briefings
Deep, current intelligence on the regulatory, political, and commercial environment across ASEAN — prepared for ministers, senior officials, and board-level audiences.
04
MOU & Partnership Support
We facilitate the negotiation and structuring of memoranda of understanding, bilateral frameworks, and institutional partnerships across the region.
05
Policy & Regulatory Landscape Advisory
Comprehensive analysis of the policy environment across Indonesia and ASEAN — with practical implications for your strategy and engagement.
What We Hear from Institutions
We need credible local introductions at ministerial level — not just business contacts.
We are planning a trade mission to Indonesia and need it to be substantive, not ceremonial.
We need on-the-ground ASEAN intelligence that our embassies cannot provide.
We want to structure a bilateral MOU but don't know the right counterparts in Southeast Asia.
Discretion and confidentiality are non-negotiable at every stage.
Talk to Our Institutional Team
Introductions that matter in Southeast Asia. Done with care.

Share your mandate and objectives in confidence. We will tell you whether we can open the right doors in Indonesia or across ASEAN — and exactly how.

Point of Contact
Jonathan Berman
Co-Founder · Institutional Lead
LinkedIn →
Corporate — ASEAN Expansion & Investment

Corporate expansion into Southeast Asia:
decisions your board can stand behind.

This page is for multinationals evaluating ASEAN expansion, M&A targets, or joint ventures in Southeast Asia. We understand you have board-level accountability and no tolerance for surface-level analysis. Berzatu delivers the strategic depth, network access, and on-the-ground intelligence that corporate Southeast Asia decisions require.

Market Entry Services for Corporate
01
ASEAN Market Entry & Expansion Strategy
Board-ready market entry frameworks combining macro intelligence, competitive analysis, and operational feasibility into a strategy your leadership can execute with confidence.
02
M&A Target Identification & Due Diligence
We identify and assess acquisition and partnership targets across ASEAN — with commercial, regulatory, and reputational due diligence conducted on the ground in Indonesia and beyond.
03
Joint Venture & Strategic Partnership Development
From partner identification to term sheet support — we structure the partnerships that give you a defensible Southeast Asia position.
04
Investment Intelligence & Deal Sourcing
Proprietary deal flow and sector analysis for corporate development teams deploying capital in Indonesia and across the ASEAN region.
05
Long-Term In-Country Representation
Sustained commercial and institutional representation in Indonesia, Singapore, and key ASEAN markets — managing relationships and advancing your strategic agenda.
What We Hear from Corporate Leaders
Our board approved a Southeast Asia expansion — now we need to execute it credibly.
We need an Indonesia M&A target but our usual advisors have no real ASEAN network.
We've tried big four firms — we got expensive reports and no executional support.
We need someone who can manage multiple ASEAN stakeholders simultaneously.
Due diligence standards in Southeast Asia are not what we're used to at home.
Talk to Our Corporate Team
Strategic depth. ASEAN executional rigour.

Share your Southeast Asia expansion mandate in confidence. We'll give you a frank assessment of the ASEAN opportunity and a path your board will approve.

Point of Contact
Zvi Mitlanski
Co-Founder · SME & Market Entry Lead
LinkedIn →
Partner Services — Altius Wealth Partners

Corporate expansion and M&A in Southeast Asia require a financial architecture that matches your commercial ambition. Through our strategic partnership with Altius Wealth Partners, Berzatu clients benefit from integrated advisory across the full transaction and operational lifecycle.

M&A financial structuring and cross-border transaction advisory
Corporate entity and holding structure optimisation
Executive wealth management and retirement planning
Tax advisory for ASEAN operations and international exposure
Visit Altius Wealth Partners →
Areas of Expertise

Southeast Asia sectors where we go deep.

Berzatu has deep sector expertise across Indonesia and ASEAN with specialised knowledge of market dynamics, regulatory requirements, and strategic networks in each vertical.

Sector 01
Defense & Dual-Use Technology

Southeast Asia is one of the world's fastest-growing defense markets. Military modernisation and sustained government procurement budgets across Indonesia, Vietnam, and the Philippines are driving urgent demand for advanced defense systems and dual-use innovations.

"ASEAN defense expenditure is projected to exceed $60 billion annually by 2030, with Indonesia, Vietnam, and the Philippines leading procurement cycles."
Sector 02
Medical Devices & Healthtech

Ageing populations, a rapidly expanding middle class, and chronic underinvestment in rural healthcare make Southeast Asia one of the highest-growth medical devices markets globally. ASEAN AMDD regulatory harmonisation is opening cross-border pathways faster than ever.

"Southeast Asia's medical devices market is forecast to reach $15 billion by 2027, growing at over 8% annually — driven by Indonesia's hospital expansion and rising private healthcare spending."
Sector 03
Food Technology, AgriTech & Food Security

With 680 million consumers and governments under acute pressure to secure food supply chains, Southeast Asia is one of the world's most urgent proving grounds for food technology. Opportunities span alternative proteins, precision agriculture, cold chain logistics, and traceability.

"Indonesia, Vietnam, and Thailand collectively export over $80 billion in agricultural products annually — and ASEAN agritech investment is growing at 25% year on year."
Sector 04
Cybersecurity

As Southeast Asia's digital economy accelerates past $300 billion, its attack surface is expanding at equal pace. Indonesia's Personal Data Protection Law and Singapore's Cybersecurity Act are tightening fast — creating real procurement urgency for proven enterprise security solutions.

"Cybersecurity spending across ASEAN is expected to surpass $10 billion by 2025, with Singapore and Indonesia accounting for the majority of enterprise security procurement."
about berzatu

Indonesia & ASEAN market entry operators — not advisors.

Berzatu was founded by executives who have done exactly what we ask our clients to do — enter new markets, build local teams, win enterprise deals across Indonesia and Southeast Asia, and navigate the complexity that no consultant's slide deck ever fully prepares you for.

"The executives who succeed in Southeast Asia are not the best prepared — they are the best connected. We make that connection on your behalf."
Jonathan Berman, Co-Founder

Our co-founders have held leadership roles at some of the world's most recognised technology companies and fastest-growing startups — and we translate that experience fluently into the language of Southeast Asian business.

Jonathan Berman
Co-Founder
LinkedIn →
Zvi Mitlanski
Co-Founder
LinkedIn →
Offices
🇸🇬
singapore
Southeast Asia Regional HQ
🇮🇩
indonesia
Jakarta — Primary Market Operations
"Southeast Asia is not a single market — it is ten distinct opportunities, each with its own rules, rhythms, and rewards. The market entry consultants who understand this distinction are the ones who win."
Berzatu Market Intelligence, 2025
Ready to enter Indonesia or Southeast Asia? Let's talk.
We respond within 24 hours. No pitch. No obligation. Just a frank conversation about your ASEAN opportunity.
Jakarta central business district
Investment in southeast asia

ASEAN investment is flowing.
Direction is everything.

Foreign direct investment into ASEAN averaged $220 billion annually between 2021 and 2023 — making the bloc one of the top FDI recipients among all developing economies for three consecutive years. Indonesia alone received over $40 billion in FDI in 2023

.Berzatu sits at the intersection of global capital and regional opportunity — connecting investors who want conviction with the insights, relationships, and access that only come from years on the ground across Indonesia and ASEAN.

Discuss Your Capital Strategy
Frequently Asked Questions

Common questions about Southeast Asia market entry.

Everything C-level executives and founders ask us before their first conversation.

Do you help with corporate structuring, M&A advisory, and tax setup in Southeast Asia?
How is Berzatu different from a traditional consulting firm?
What sectors does Berzatu specialise in?
Does Berzatu work with government trade agencies?
How long does Indonesia market entry typically take?
Which countries does Berzatu cover in Southeast Asia?
What does a Southeast Asia market entry consultant actually do?
"The best time to enter Southeast Asia was five years ago. The second best time is now — before the window for your market closes entirely."
Berzatu Advisory
The right conversation about Southeast Asia starts here. Not with a pitch.
Tell us your business, your product, and the ASEAN market you want to enter. We take it from there.
get in touch

Talk to a Southeast Asia market entry consultant today.

The executives and investors who work with Berzatu do not come to us for generic advice. They come for a frank assessment of the Indonesia or ASEAN opportunity, an honest view of the risks, and a clear path forward. We respond within 24 hours.

Offices
Singapore · Indonesia (Jakarta)
  We respond within 24 hours
  No pitch — frank conversation only
  Fully confidential
Message Received

Thank you for reaching out. The Berzatu team will be in touch within 24 hours.

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